Search Engine Optimization is an essential tool of marketing. This term was unfamiliar few years back but then slowly it took over the entire internet marketing strategy. In today’s world, every website fights for SEO. They have a dedicated team of experts who are working towards making their website more SEO friendly.
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Search Engine Optimization is an essential tool of marketing. This term was unfamiliar few years back but then slowly it took over the entire internet marketing strategy. In today’s world, every website fights for SEO. They have a dedicated team of experts who are working towards making their website more SEO friendly.
Why this fight?
Over the years, number of websites has increased beyond calculation. On a daily basis, countless websites enter the World Wide Web. The motive of these websites may differ. Some are personal whereas maximum are professional. Almost every business has their website, just because it helped them to reach out to the masses easily and at a very reasonable rate. But creating is a website is not the end, rather it’s a start. Once you have opened your website, it is necessary that you get into the few initial pages of any searches. This is a tough job. It was difficult for these search engines to list all websites on one single page. Thus, SEO came into existence in order to figure out a solution.
Every search engine follows an algorithm that allows them to bring up the most popular website at the top. This algorithm takes into account various factors like keywords, how frequently it is being updated, are the content fresh, number of visitors and a lot more. Based on these factors, these search engines list the website based on the keywords. ‘Keywords’, these are very essential in a website. It is not necessary that every person will search something in a same way. People tend to search matter through various keywords.
Algorithm helps to pick up those websites who all matches the keyword typed. This is what exactly the Search Engine Optimization. If you have a website which full with fresh content and appropriate matter but no keywords mentioned on the content, it won’t make up to the search engines. SEO experts are aware when and how can they put up these keywords so that the website can reach at the top. Furthermore, with the increasing websites daily, these search engines keep on changing the algorithm just to make sure that people don’t get familiar with them and start using them for their benefit.
